Marketing Consultants Specializing in Private Equity Portfolios
You are busy growing your portfolio, you are always looking for ways to make your entities as lean as possible. Well, we are pretty sure we can help you minimize waste in your advertising program AND MORE IMPORTANTLY, INCREASE EBITDA!
What if you were able to implement the ideal marketing plan, with minimum waste, maximizing lead generation, that also increased the value of the brand?
What if you had a private equity portfolio marketing expert help in managing your advertising vendors, digital campaigns, and knew what was actually working and delivering results?
What if you could increase the impact of your sales team by incorporating sales processes, improving the quality of your sales calls, and creating meaningful reports to rank sales based on the KPIs more important to EBITDA?
JLaSalle can help! Find out how!
Our approach is different. We help you create and implement a Unified Marketing Strategy.
We will help you identify your goals, outline key metrics to be focused on, create your marketing plan, and manage the vendors executing the plan. We will go through the data, and report out to you in a manner you will be able to easily understand.
We begin with a complete business analysis. We determine where you are now, and where you want to be in three to five years.
We know what questions to ask and what to look for. We will very quickly be able to identify your internal strengths and weaknesses, as well as external opportunities and threats.
You may not need higher advertising spend to generate more inbound leads. Sometimes, what you need is a Private Equity Portfolio Marketing Expert to guide you on:
- Proper marketing strategies and messaging
- Choosing the proper advertising tactics for branding vs lead generation
- Insuring the use of properly vetted external vendors
- Maximizing sales performance through training, process implementation, and measurement
- Identifying operational “black holes” where things get lost, and bottlenecks where the fires can start!
We’ll then direct the implementation of the plan to ensure your goals are met. We review with you the most important KPIs and we’ll go over those regularly so that knowledgeable decisions can be made to optimize performance and grow your business. We will also incorporate quarterly business reviews, and an annual performance summary.
All that time you spend now planning budgets and media, finding vendors and meeting with them, trying to make sense of reporting dashboards, KPI’s & ROI’s, and figuring what to do next? We’ve got that handled – so you can focus on the parts of the business that most need you and that you most enjoy.
In order for your business to compete and thrive, you need to evolve your marketing strategies. Our Marketing Consulting for Private Equity Firms help you create a structure that is made up of systems, we help you manage your vendors and ensure they are the proper partners for you, and we set up the proper measurement tools to hold everyone accountable. That includes us!
Services may also include the following or other custom solutions:
- Marketing Planning and Strategy
- Digital Marketing
- Traditional and Brand Marketing
- Vendor Reviews and Management
- Tracking and Analysis
- Reporting and Regular Reviews
- Media Evaluations
- Negotiation Assistance
- Brand Development or Consolidation
- Reputation Management and Monitoring
- Sales Training and Call Center Alignment
- Multi-Location Strategy
- Assist in Recruiting Talent and Vendors
- And More!
Our Marketing Consulting clients get not just one Chief Marketing Officer with Jim LaSalle, but access to network’s knowledge and skills of our entire team of Private Equity Portfolio Marketing Expert. Our team is composed of top experts in marketing and our experience collectively covers every aspect of the marketing world.
What is a Private Equity Portfolio Marketing Expert?
A PE Portfolio Marketing Expert is someone who works with PE Firms and oversees all of the marketing initiatives for the businesses in the PE Firm’s portfolio.
What does a Marketing Consultant do for a Private Equity Firm?
A PE Marketing Consultant will help you lower, if not eliminate, marketing department costs by consolidating the talent across all of the portfolio businesses. As an example, you are actively managing 6 companies that you recently acquired. Do you need 6 Web Developers? Do you need 6 SEO managers? Do you need 6 Marketing directors? No. Our Private Equity. Portfolio Marketing Expert will help you lower overall costs, and strengthen the value of the brand, and increase leads for the sales team. Isn’t increasing EBITDA what you want?
Learn more about our Marketing Consulting for Private Equity Firm Program!
Note: Most marketing functions can be outsourced. We offer Fractional CMO Services and our Marketing Consulting Services are perfect for Private Equity Firm’s Portfolio needs.