A Fractional chief marketing officer is an outsourced, experienced executive who provides marketing strategy services to a business. They function as a chief marketing officer without your company having to commit to a full-time, in-house one. A benefit of hiring a Fractional CMO is being able to get started right away with strategic marketing initiatives. Sometimes referred to as CMO-as-a-service, Fractional CMOs are still as equally committed to the company they are working for with leadership, development and execution. Fractional CMOs have executive leadership experience and will take your company into new markets, launch new products, and develop an effective marketing strategy to generate growth.

A Fractional CMO will help empower your business with strategic planning and development, with leadership and knowledge. When you hire a Fractional CMO you get the expertise that you would expect from a highly experienced chief marketing officer. If you are ready to grow or you are growing faster than you can keep up with, hire a Fractional CMO.

The Fractional CMO’s responsibilities can vary depending on your company’s goals, resources and challenges. But just like a chief marketing officer, your Fractional CMO will be responsible for all of the marketing in your organization which can include managing stakeholders and the marketing team.

When you hire a Fractional CMO, they will be responsible for driving growth. Essentially, they will work to grow the company’s base of users or customers, increasing revenue and profits, driving engagement and retention, and continuously updating a marketing strategy that will allow your business to reach its goals.

Some of the typical responsibilities could include:

• Develop and implement marketing strategies to create a stronger competitive advantage
• Find opportunities in the markets that fit your company’s products and services
• Position your brand to optimize the perceived value
• Convert customers and drive brand loyalty
• Create demand through awareness, your online presence and promotion strategies
• Convert marketing from an expense into a revenue driver
• Develop paid search and organic search marketing

There are a multitude of reasons to hire an Outsourced or Fractional CMO. Consider these reasons to see if it matches what you are looking for:

• You are looking to invest in a new marketing function
• You are interested in getting an independent, outside perspective on your business
• You don’t have the time or money to look for a chief marketing officer
• You are spending too much time on marketing duties rather than your CEO responsibilities
• You need to create innovative strategies and plans for your brand, products and promotions
• You want a new perspective focused on the big picture to achieve your goals and create sustainable growth
• You need to develop a strong competitive advantage
• You need to improve marketing operations and processes
• You have an existing marketing team that needs executive level guidance and leadership

This list doesn’t cover all the reasons your business might need a Fractional CMO, so we would be happy to discuss with you more. We are dedicated to your business and its growth. We will do a complete business assessment and work with you to put together the very best marketing strategy for your goals. We will oversee the implementation of your marketing strategy with your existing vendors, or we will help you replace them with our vast network of marketing professionals, if that is what is required. Our leader Jimmy LaSalle oversees all of the members of the Fractional CMO team and is involved in the strategies for each. We bring experience, leadership and results.

Fractional CMO services will drive business growth. Marketing drives growth, and strategy drives marketing. The formation of any business begins with marketing strategies that help determine what the business will offer, why the offering is better than competitors, where the product or services will be offered, and how to create awareness of the business offerings.

But that’s just the start. Your business needs to grow in order to continue, and that can be the real challenge. In order to meet that challenge, you need innovative strategies, marketing expertise and an experienced leader to guide it. That is how a Fractional CMO will impact your business and help your business grow.

To ensure growth, your Fractional CMO will offer:

• Strategic planning that includes research
• Leadership dedicated to achieving results
• A comprehensive marketing plan
• Analysis and reporting to measure improvements and results
• Development of resources to achieve your business goals

Growth happens by delivering an individualized message through multiple channels (and especially the ones that matter to your customers) that is aligned with your customers' needs.

It’s about building a relationship and creating loyalty. It’s a long term growth-focused strategy. And it’s a strategy that Fractional CMOs understand and champion.

Here’s some of the Fractional CMO tactics of growth-focused marketing strategy:

1. Differentiation - a marketing strategy that creates a competitive advantage, then taking that advantage as a way to generate demand and sales.
2. Increase demand - the strategy of increasing demand through awareness or promotion campaigns leading to increased sales.
3. Brand perception - creating a brand that builds the perceived value of the product or services and connects with the targeted audience.
4. Market alignment - finding or identifying the opportunities in markets that fit your brand and products or services then making it clear that you are the right choice.

An Outsourced CMO will work closely with your current marketing team to ensure the most effective and efficient use of your resources. An experienced CMO can bring a new level of knowledge and insight to your team, allowing for more comprehensive planning and execution. Our Fractional CMO can evaluate the current marketing strategy and make adjustments that better align with the company’s overall objectives. Additionally, they can suggest creative solutions to existing challenges or devise plans for potential future problems.

When it comes to implementation, an Outsourced CMO has experience in many different platforms, tools, and processes so they can advise your marketing team on how best to move forward. They can identify strengths and weaknesses in current operations so that any improvements or upgrades are well-suited to your needs. The Fractional CMO can also help create systems for measuring the success of each marketing campaign. This will give you and your team the ability to review what strategies work best for your business goals.

Finally, an Outsourced CMO should provide feedback on how the team is performing overall. They may suggest areas where the team needs additional training or assistance. Ultimately, their job is to help optimize your resources while also pushing each member of the marketing team towards professional growth and development. An Outsourced CMO can bring a fresh perspective to your current marketing team. They can provide guidance on setting up and refining marketing processes, help with identifying areas of opportunity, and contribute to crafting innovative strategies. An Outsourced CMO is a great resource for building capacity in the marketing department and within your team, helping create efficiencies and focus efforts in order to achieve objectives. Having our Fractional CMO work alongside your internal staff should prove mutually beneficial and produce great results.