Why Hire JLaSalle for Fractional Chief Marketing Officer (CMO) Services?


A Fractional CMO (Chief Marketing Officer) is an attractive alternative for many mid-sized businesses. As a business owner, you are in the midst of many challenges that force you to wear many hats. Sometimes you are wearing your marketing hat and trying to keep up with all the changes in the marketing and advertising world, while other times you are dealing with human resources, operations, sales, finance, or customer service. Our Fractional CMO Services will help take some of those responsibilities off your plate.

Our Fractional Chief Marketing Officer / Fractional CMO Services do just that - we take the weight of putting together the marketing strategy by yourself off of you and onto our team. We do a complete business assessment, we work with you to put together the very best marketing strategy for your goals, and oversee the implementation of your marketing strategy with your existing vendors, or we will help you replace them with our vast network of marketing professionals, if that is what is required.

Instead of looking to hire a Chief Marketing Officer (CMO) you should speak to us first. Why spend hundreds of thousands of dollars when you can hire a Fractional Chief Marketing Officer (CMO) at a fraction of the price.

We currently limit our Fractional Chief Marketing Officer / Fractional CMO Services to twenty total engagements as we want to be sure to provide the very best services possible. We do not need to be spread as thin as you! Our team of Fractional CMO Professionals will deal with no more than four clients each. Jimmy LaSalle oversees all of the members of the Fractional CMO Team and is involved in the strategies for each.

When to hire a Chief Marketing Officer

You hire a Chief Marketing Officer who can fulfill a number of different roles within a company. A Chief Marketing Officer (CMO) typically works alongside the head of sales. When you hire a Chief Marketing Officer, they will be responsible for driving growth. Essentially, a Chief Marketing Officer will work to grow the company’s base of users/customers, increasing revenue and profits, driving engagement and retention, and continuously update a marketing strategy that will allow your business to reach its goals.

As a business owner, the first thing you should do is to look at your data in order to make an informed decision on what type of a Chief Marketing Officer your company needs before hiring one. One of the benefits of using a Fractional chief marketing officer, is that they are hired to fix a particular problem or set of problems, work with your existing team to do so, and/or set up your team for success by bringing on the right talent, or finding the proper vendor to outsource to. Another benefit of hiring a Fractional chief marketing officer is that you are not taking on a huge salary. You are paying a fractional amount of the cost for a Chief Marketing Officer but reaping the full benefits of having one for your company. You want to hire a Chief Marketing Officer that has the qualities to fix your business’ most central need. Hiring a Chief Marketing Officer with years of experience is expensive. Using a fractional Chief Marketing Officer or fractional CMO Services allows you to get the benefit of years of experience at a fraction of the cost! An experienced Chief Marketing Officer will be able to spot the talents and abilities of your current team and utilize them efficiently to execute your new marketing strategy.

Knowing when you need to hire a Chief Marketing Officer is critical. Analyze your data and evaluate your team. Is your business where you want it to be? Can it get to where you want it to go with your current team and marketing strategy? Are you looking for a fresh pair of eyes and someone who can bring new and creative ideas to the table? If the answer to that last question is yes, it is time to hire a Chief Marketing Officer. More likely, you need to work with a fractional chief marketing officer. Engaging with JLaSalle for Fractional CMO Services will give you the best of both worlds. Contact us today and learn about our Fractional Chief Marketing Officer Program and Fractional CMO Services.



Benefits of hiring a Chief Marketing Officer

While there are a number of benefits of hiring a fractional chief marketing officer, the biggest benefit is having an experienced individual in both marketing and business to create a new marketing strategy that will give your company a competitive advantage without the high cost of fully employing one. Hiring a Fractional Chief Marketing Officer allows the C-Level Executives within the company to focus on other areas of the business that require their attention. Fractional CMO Services are a growing trend as you get the benefits of a TEAM of professionals with different perspectives and creative abilities. A Fractional Chief Marketing Officer will not only create the new marketing strategy, but ensure that everything is being implemented properly; from ads to analytics. When a business hires a Fractional Chief Marketing Officer, they can expect to see immediate benefits. We are experts at diagnosing and creating the proper strategy by using our proven formula. The biggest benefit of a fractional chief marketing officer is knowing you can use the balance of the salary you would have paid toward other marketing and advertising initiatives.

When the CEO is maxed out and things start slipping through the cracks, it is time to bring on some help. You do not necessarily need to hire a Chief Marketing Officer, you should explore engaging a Fractional Chief Marketing Officer. Fractional CMO Services allow you to get the best talent, without the price tag.

Is it time to hire a Chief Marketing officer, or is the outsourced chief marketing officer the way to go? Find out if our Fractional CMO Services are the right move for your company!

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