CONSIDER FRACTIONAL CMO SERVICES FOR GROWTH-FOCUSED MARKETING
Introduction to fractional CMO services
If you are a small or mid-sized business looking to grow or growing fast, a fractional chief marketing officer (CMO) could be exactly what you need. As a business owner, you are in the midst of many challenges that force you to wear many hats. Sometimes you are wearing your marketing hat and trying to keep up with all the changes in the marketing and advertising world, while other times you are dealing with human resources, operations, sales, finance, or customer service.
Our fractional CMO services will help take some of those responsibilities off your plate. A fractional SMO will help empower your business with strategic planning and development, with leadership and knowledge. When you hire a fractional CMO you get the expertise that you would expect from a highly experienced chief marketing officer. If you are ready to grow or you are growing faster than you can keep up with, consider the option of hiring a fractional CMO.
What is a fractional CMO?
Let’s start by answering the question, what is a fractional CMO? Then we will move on to the responsibilities of a fractional CMO. A fractional chief marketing officer is an outsourced, experienced executive who provides marketing strategy services to a business. They function as a chief marketing officer without your company having to commit to a full-time, in-house one. A benefit of hiring a fractional CMO is being able to get started right away with strategic marketing initiatives. Sometimes referred to as CMO-as-a-service, fractional CMOs are still as equally committed to the company they are working for with leadership, development and execution. Fractional CMOs have executive leadership experience and will take your company into new markets, launch new products, and develop an effective marketing strategy to generate growth.
What are the fractional CMO responsibilities?
The fractional CMO’s responsibilities can vary depending on your company’s goals, resources and challenges. But just like a chief marketing officer, your fractional CMO will be responsible for all of the marketing in your organization which can include managing stakeholders and the marketing team.
When you hire a fractional CMO, they will be responsible for driving growth. Essentially, they will work to grow the company’s base of users or customers, increasing revenue and profits, driving engagement and retention, and continuously updating a marketing strategy that will allow your business to reach its goals.
Some of the typical responsibilities could include:
- Develop and implement marketing strategies to create a stronger competitive advantage
- Find opportunities in the markets that fit your company’s products and services
- Position your brand to optimize the perceived value
- Convert customers and drive brand loyalty
- Create demand through awareness, your online presence and promotion strategies
- Convert marketing from an expense into a revenue driver
- Develop paid search and organic search marketing
Where do I find fractional CMO services?
You are in the right place to find fractional CMO services. We take the weight of putting together the marketing strategy off of you and onto our team. We do a complete business assessment, we work with you to put together the very best marketing strategy for your goals, and oversee the implementation of your marketing strategy with your existing vendors, or we will help you replace them with our vast network of marketing professionals, if that is what is required.
Instead of looking to hire a chief marketing officer, consider speaking with us first. Why spend hundreds of thousands of dollars when you can hire a fractional CMO at a fraction of the price?
We limit our fractional CMO services engagements to provide the very best services possible. Our leader Jimmy LaSalle oversees all of the members of the fractional CMO team and is involved in the strategies for each. We bring experience, leadership and results.
The reasons your business needs fractional CMO services
Not sure yet if your business needs fractional CMO services? Consider these reasons to see if it matches what you are looking for:
This list doesn’t cover all the reasons your business might need a fractional CMO, so we would be happy to discuss with you more. We are dedicated to your business and its growth.
How a fractional CMO can help ensure growth
How will fractional CMO services create growth? Marketing drives growth, and strategy drives marketing. The formation of any business begins with marketing strategies that help determine what the business will offer, why the offering is better than competitors, where the product or services will be offered, and how to create awareness of the business offerings.
But that’s just the start. Your business needs to grow in order to continue, and that can be the real challenge. In order to meet that challenge, you need innovative strategies, marketing expertise and an experienced leader to guide it. That is how a fractional SMO can help your business grow.
To ensure growth, your fractional CMO will offer:
- Strategic planning that includes research and a plan
- Marketing expertise because marketing is complex
- Leadership dedicated to achieving results
- A comprehensive marketing plan
- Analysis and reporting to measure improvements and results
- Development of resources to achieve your business goals
Fractional CMO for growth-focused marketing strategy and leadership
We discussed how fractional CMO services can help to ensure growth, but let’s take it one step further. A fractional CMO can create a marketing strategy that is specifically focused on growth. Growth-focused marketing is an approach to marketing that is centered around business growth by paying attention to the entire customer journey. Additionally, a growth-focused marketing
strategy doesn’t just grow a larger customer base, it builds an engaged audience and a lifetime customer. By building a personalized approach to the customer journey, the efficiency and effectiveness of the marketing increases.
The idea of attracting, engaging and retaining your customers with a strategy of experimentation, changing preferences, and creating uniqueness works. Growth happens by delivering an individualized message through multiple channels (and especially the ones that matter to your customers) that is aligned with your customers' needs.
It’s about building a relationship and creating loyalty. Authenticity and engagement translate into advocacy and the growth of customers’ long-term values. It’s a long term growth-focused strategy. And it’s a strategy that fractional CMOs understand and champion.
Here’s some of the other tactics of growth-focused marketing strategy:
- Differentiation - a marketing strategy that creates a competitive advantage, then taking that advantage as a way to generate demand and sales.
- Increase demand - the strategy of increasing demand through awareness or promotion campaigns leading to increased sales.
- Brand perception - creating a brand that builds the perceived value of the product or services and connects with the targeted audience.
- Market alignment - finding or identifying the opportunities in markets that fit your brand and products or services then making it clear that you are the right choice.
To drive demand, increase sales, gain market share and achieve your business growth goals, a fractional CMO or fractional CMO marketing strategy services could be your solution. While there are a number of benefits of hiring a fractional chief marketing officer, the biggest benefit is having an experienced individual in both marketing and business to create a new marketing strategy that will give your company a competitive advantage without the high cost of fully employing a CMO. From ads to analytics, our fractional CMO will ensure your marketing strategy is working and your business is growing.
FAQs about fractional CMO services
What does fractional CMO mean?
A fractional CMO is an outsourced chief marketing officer.
What does a fractional CMO do?
A fractional CMO provides marketing strategy services to a business.
What are fractional CMO services?
Fractional CMO services include developing and implementing marketing strategies, helping with customer acquisition and business growth.
Do Fractional CMOs typically work in-person or virtually?
Fractional CMOs work in-person or virtually, depending on the business circumstances, needs and issues.
When should a startup bring in a Fractional CMO?
A startup company should bring in a fractional CMO when they need experienced, strategic marketing guidance, but aren't yet ready to fund a full-time CMO.
When should a fractional CMO be hired?
There are lots of times or scenarios when a fractional CMO should be hired. Here’s a few:
- To make the most of a small budget
- When your business is facing a specific challenge or problem
- To bring in extra help during a time of growth and opportunity, or
- When you are launching a new project
How much does a fractional CMO cost?
The cost of a fractional CMO depends on their rate and time of services. Reach out and we would be happy to discuss our payment structure with you.
How do you become a fractional CMO?
To become a fractional CMO you need years of experience as a marketing leader with expertise in current marketing strategies.
What are the benefits of hiring a fractional CMO?
The main benefit of hiring a fractional CMO is having the leadership of an experienced executive without permanently hiring a chief marketing officer with a full-time salary.
How can you find a good fractional CMO?
You can find an excellent fractional CMO right here. Learn more