As a business owner, you are in the midst of many challenges that force you to wear many hats. Sometimes you are wearing your marketing hat and trying to keep up with all the changes in the marketing and advertising world, while other times you are dealing with human resources, operations, sales, finance, or customer service. It can be pretty overwhelming!
What if you could put your marketing hat away? What if someone else managed your vendors, campaigns, and helped you put more money into what was actually working and delivering results?
What if your operational team were to become more efficient with better processes and systems?
JLaSalle can help. We’ll wear a few of your hats, so you can spend more time “on” your business than “in” it.
All of these brands can’t be wrong!
IF YOU CAN RELATE TO ANY OF THESE, J. LASALLE CAN HELP.
- I don’t have the time or inclination to be an expert on all things marketing, especially digital!
- I need a Marketing Manager or my Marketing Manager is new and not sophisticated enough.
- I don’t know if my marketing is performing or if I have the right vendors.
- I need a marketing strategy and help executing a plan.
- Our growth is stalled
- My sales team is not generating enough business for growth.
- I have employees I can’t lose because they know things I don’t.
- I have an operations department that flies by the seat of their pants. I hope they can keep “figuring it out”!
Our approach is different. We help you create and implement a Unified Marketing Strategy. We will help you identify your goals, outline key metrics to be focused on, create your marketing plan, and manage the vendors executing the plan. We will go through the data, and report out to you in a manner you will be able to easily understand.
We begin with a complete business analysis, not just the marketing and advertising pieces. We determine where you are now, and where you want to be in three to five years.
We know what questions to ask and what to look for. We will very quickly be able to identify your internal strengths and weaknesses, as well as external opportunities and threats. You may not need more advertising and more calls. Sometimes, what you need is an experienced professional to guide you on:
- Proper marketing strategies
- Choosing the proper advertising tactics
- Selecting the right vendors to partner with
- Maximizing sales from the leads you get
- Identifying operational “black holes” where things get lost, and bottlenecks where the fires can start!
We’ll then direct the implementation of the plan to ensure your goals are met.
We review with you the most important KPIs and we’ll go over those regularly so that knowledgeable decisions can be made to optimize performance and grow your business. We will also incorporate quarterly business reviews, and an annual performance summary.
All that time you spend now planning budgets and media, finding vendors and meeting with them, trying to make sense of reporting dashboards, KPI’s & ROI’s, and figuring what to do next? We’ve got that handled – so you can focus on the parts of the business that most need you and that you most enjoy.
Effective Marketing strategies a Marketing consulting firm implement for your business
When an Effective Marketing Strategy is implemented by a Marketing Consulting Firm, your business will thrive. A Marketing Consulting Firm has the experience and tools to help business owners efficiently manage their advertising campaigns and budget and cut unnecessary costs. Knowing where to trim the fat and where to expand is essential. Read More
Hiring a Marketing Strategy Consulting Firm may be beneficial to your business if your current model lacks an overarching holistic approach. Most Marketing Strategy Firms have experience in a number of different industries and bring that experience and know-how to the table. Oftentimes, A Marketing Consulting Firm is brought in when a business is in trouble. They have become adept at analyzing current practices and being able to spot the weak points. One of the biggest advantages of utilizing the expertise of a Marketing Consulting Firm is that they will streamline your processes and help you manage your team's efforts while monitoring the overall performance of your new marketing strategy. When you are developing a new marketing strategy, you want to make sure it is aligned with your business objectives. A Marketing Consulting Firm will help you to do that and more. The first step is to create a solid plan. Your new marketing strategy sets the stage for great marketing results. A Marketing Consulting Firm will help set your team and business for success. The next step in the process is implementation of your new marketing strategy. Marketing goals can only be met or better yet, exceeded when your processes and departments have been set up correctly. Your business should be a well-oiled machine. When your team and you as a business owner have confidence in your marketing strategy and the systems you have in place, it will allow your company to grow. Every business, whether it hasn’t been performing as well as you would like or if your monthly revenue has been continuously growing, can benefit from the expertise of a Marketing Consulting Firm and an effective marketing strategy! Show Less
Marketing Consulting Model
The consulting model is interconnected with a business plan on a number of different levels. First, market research is a key stage for understanding the marketplace and the consumer. Setting the right perspectives and collecting useful insights is the cornerstone in launching the brand and designing the business strategy. Research and strategy go hand in hand. Read More
They are the key ingredients for an effective digital marketing campaign. Doing your due diligence when it comes to keyword research and knowing the terms that will convert and allow you to identify new leads for your business. Content is king and marketing is queen! Our experienced marketing consultants will work on your keywords and backlinks. Performing regular site audits, regular ranking checks and consistent website analysis are all key components of a Marketing Consulting Model. After all, you need to know where you stand against your competitors and what else can be done to get more customers to your business than to someone else's! Marketing Consulting Firms have their hands on the pulse of what is happening in the world of marketing across a wide variety of industries. They are up to date with all of the current trends. You want their experience and knowledge in the development of your marketing strategy. Contributions of marketing to the organizational structure and infrastructure are crucial in a digital-first world. Furthermore, the businesses are moving to customer-centric models which require building an effective customer analysis and connects the online journey of the customer with the customer relationship data. As a result, the consulting model has effective contributions to the business model. Using advanced consulting methods and marketing tactics is a cornerstone for building effective KPIs and a roadmap. In recent years, marketing consultants are becoming a highly reliable resource that can work with any business module, from startups to medium size and big brands. Show Less
Speaking Engagements and Workshops
I share my journey with other business owners in the hopes of passing along both what I learned as well as how to do for themselves what I have done for my clients for the past 20 years.
Learn how to have me speak at one of your events!