As a business owner, you are in the midst of many challenges that force you to wear many hats. Sometimes you are wearing your marketing hat and trying to keep up with all the changes in the marketing and advertising world, while other times you are dealing with human resources, operations, sales, finance, or customer service. It can be pretty overwhelming!

What if you could put your marketing hat away? What if someone else managed your vendors, campaigns, and helped you put more money into what was actually working and delivering results?

What if your operational team were to become more efficient with better processes and systems?

JLaSalle can help. We’ll wear a few of your hats, so you can spend more time “on” your business than “in” it.

OUR EXPERIENCE

All of these brands can’t be wrong!

IF YOU CAN RELATE TO ANY OF THESE, J. LASALLE CAN HELP.

  • I don’t have the time or inclination to be an expert on all things marketing, especially digital!
  • I need a Marketing Manager or my Marketing Manager is new and not sophisticated enough.
  • I don’t know if my marketing is performing or if I have the right vendors.
  • I need a marketing strategy and help executing a plan.
  • Our growth is stalled
  • My sales team is not generating enough business for growth.
  • I have employees I can’t lose because they know things I don’t.
  • I have an operations department that flies by the seat of their pants. I hope they can keep “figuring it out”!

OUR APPROACH

Our approach is different. We help you create and implement a Unified Marketing Strategy. We will help you identify your goals, outline key metrics to be focused on, create your marketing plan, and manage the vendors executing the plan. We will go through the data, and report out to you in a manner you will be able to easily understand.

We begin with a complete business analysis, not just the marketing and advertising pieces. We determine where you are now, and where you want to be in three to five years.

We know what questions to ask and what to look for. We will very quickly be able to identify your internal strengths and weaknesses, as well as external opportunities and threats. You may not need more advertising and more calls. Sometimes, what you need is an experienced professional to guide you on:

  • Proper marketing strategies
  • Choosing the proper advertising tactics
  • Selecting the right vendors to partner with
  • Maximizing sales from the leads you get
  • Identifying operational “black holes” where things get lost, and bottlenecks where the fires can start!

We’ll then direct the implementation of the plan to ensure your goals are met.

We review with you the most important KPIs and we’ll go over those regularly so that knowledgeable decisions can be made to optimize performance and grow your business. We will also incorporate quarterly business reviews, and an annual performance summary.

All that time you spend now planning budgets and media, finding vendors and meeting with them, trying to make sense of reporting dashboards, KPI’s & ROI’s, and figuring what to do next? We’ve got that handled – so you can focus on the parts of the business that most need you and that you most enjoy.

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Speaking Engagements and Workshops

I share my journey with other business owners in the hopes of passing along both what I learned as well as how to do for themselves what I have done for my clients for the past 20 years.
Learn how to have me speak at one of your events!

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